Covid -19 created havoc in the world. It showed the world nothing is permanent. Many fought with this virus and survived successfully, but some lost their lives to it, some lost their dear ones too. Many laborers from different states have to walk miles to reach their homes. People are caged inside two walls of their homes. This caused a threat in everyone’s mind.

Businesses and organizations faced economic and operational uncertainty across every industry and sector.

Digital Marketing came as a ray of hope in this time. Digital Marketing is allowing the business to again come on track and enter the world of tremendous scope and opportunities that they never expected. Businesses are growing rapidly on the digital platform, generating lots of work opportunities. Let’s see how it’s helping-

1) Boosting Business strategies– It brought a new and more creative way of thinking. Digital Analytical tools give an insight into what people are looking for and how they are interacting with the business. This helps in making a winning business strategy.

Example- Due to lockdown many people started baking at home and even started taking local orders. There’s a small cake material business that delivers material like cake premixes, molds, decoration, food colors, etc., they have taken their services online during the pandemic crisis. Initially, they generated awareness, and after that, they approach them to hire their services

2) Reaching more customers than before- It helps in reaching out to more consumers in the target market. By targeting right there are more chances of reaching the new customer base in the region where they likely provide their goods and services.

Example- There was a small bakery shop that started 24-hour delivery services, and then it started promoting business digitally and started targeting more areas. Now he is delivering in all major cities of India.  

3) Adapting to change- Many businesses are going with the same age-old way of doing businesses, but Covid 19 taught them that adapting to change is the only key to success and fight against the pandemic. They adopt change and bring their business on digital platforms.

Example- Many local shops are not taking orders online and delivering door to door before the pandemic, but due to the crisis they started promoting and taking orders digitally, this adaption to change resulted in their higher business growth.

4) Higher reach with low cost-  In traditional advertising large amount of money was spent, without any surety of reaching the right audience, but digital platform helps in reaching thousands of potential customers and the right audience who are interested in your business with a limited budget.

Example- A small professional electrician is providing repair services. He started using social media for targeting audiences. Now he is reaching a large number of people as they can contact him through social media. This is how he reaches more customers and provides safe doorstep repairing services.

5)  Time is utilized wisely- By digital marketing businesses are using their time wisely by implementing the best strategies.

Example- There’s a Yoga institute providing regular yoga classes; during pandemics, they started online classes. They adopt digital marketing strategy at the right time and reach their potential customer who is looking to learn yoga during a pandemic.

6) Ample time to focus on Digital Marketing strategies- Before the pandemic, many businesses are not thinking about digital marketing, they even don’t have time to focus on it. But now they have more time to effectively set their business goals for digital marketing and growing their businesses to another level.

7) Generating more employments- Digital marketing not only helps business to grow, but it also created employment opportunities.

Example- There’s a big vegetable vendor, doing business traditionally. But due to the pandemic, he started promoting business digitally. So now he needs someone who can look after digital marketing and he also needs some people to deliver it, which created employment opportunities.