How Digital Marketing could help your startup and Small Business survive and grow in this

Digital Era?

Digital Mecha- Digital Marketng can help startups and small business grow in digital era

In this digital era, everyone relies on the online medium for information and it has a great impact on everyone’s life. So startups and small businesses can gain an online presence to cater wider audience through digital marketing.
Digital Marketing is the best way to stay connected with customers and can convince them to buy their products and services. It allows startups and small scale to compete on a large platform.
Different business has different goals and needs; digital marketing can provide customized solutions for a different organization.

If all the Digital Marketing Strategy is well planned, it leads the business to a new height. So digital marketing has become a prerequisite for startups and small businesses. Let’s understand the benefits in details-

1) Digital Marketing is more cost-effective- By Digital Marketing small businesses can expose thousands of people to their products and services at less cost.

2) Reaching customers becomes easy –Customer is the main goal of any business and reaching them is not an easy task, especially for startups and small businesses. By Digital Marketing reaching them becomes easy, as the entire customer base is online.

3) Competitor Research becomes Inexpensive – As the entire competitors are online, so researching them becomes easy and inexpensive. Researching helps us make the best strategies and compete with the competitors.

4) Target the right customer – By Digital Marketing you can target the customers, based on Age, Gender, language, interests, behavior, and location. So targeting customers, according to your business needs become easy.

5) Develop brand awareness – Brand awareness is how many people know your brand. Digital Marketing is the best way of reaching people and makes them aware of your products or services.

6) Increases customer engagement- Customer can be engaged with a brand when the brand makes a positive connection with a customer. For that Social Media is the best way, by posting regularly and creating engaging contents brand makes a lasting impression on customers’ mind and keep them engaged.

7) Influence the purchasing decision- Nowadays customer has become a researcher, when an idea of buying comes to mind, first he checks online for better options. Their purchase decision is highly influenced by the interactions they have with the brand. By digital marketing, the brand can influence customers purchasing decisions.

8) Generate more leads- What do you mean by Lead? The potential customer in your target audience who shows interest in your product or service is called a lead.

Generating leads is the biggest goal of any business. Digital Marketing makes it easy to generate the best-qualified leads at a low cost.

 9) Increases conversion rate –When we get the qualified leads, then it becomes easy to convert them to your business.

10) Increases Sales-The best way to increase sales is to regularly hammer the mind of the customer about our Company and the services we provide, by regularly doing the Digital Marketing, company reach its goal fast. Once a company is successful in creating a space in the customer’s mind, then sales increases at a drastic rate.

11) Reduces Marketing budget and gives a better ROI –While doing traditional marketing we have to set a high marketing budget, and still can’t be sure about getting the desired results. But as Digital Marketing is more targeted, so it can give the best Return on your Investment.

How Digital Marketing helps Businesses coping with Pandemic?

Digital Mecha- Digital marketing helps businesses coping with pandemic

Covid -19 created havoc in the world. It showed the world nothing is permanent. Many fought with this virus and survived successfully, but some lost their lives to it, some lost their dear ones too. Many laborers from different states have to walk miles to reach their homes. People are caged inside two walls of their homes. This caused a threat in everyone’s mind.                                            Businesses and organizations faced economic and operational uncertainty across every industry and sector.                                        Digital Marketing came as a ray of hope in this time. Digital Marketing is allowing the business to again come on track and enter the world of tremendous scope and opportunities that they never expected. Businesses are growing rapidly on the digital platform, generating lots of work opportunities. Let’s see how it’s helping-

1) Boosting Business strategies– It brought a new and more creative way of thinking. Digital Analytical tools give an insight into what people are looking for and how they are interacting with the business. This helps in making a winning business strategy.

Example- Due to lockdown many people started baking at home and even started taking local orders. There’s a small cake material business that delivers material like cake premixes, molds, decoration, food colors, etc., they have taken their services online during the pandemic crisis. Initially, they generated awareness, and after that, they approach them to hire their services

2) Reaching more customers than before- It helps in reaching out to more consumers in the target market. By targeting right there are more chances of reaching the new customer base in the region where they likely provide their goods and services.

Example- There was a small bakery shop that started 24-hour delivery services, and then it started promoting business digitally and started targeting more areas. Now he is delivering in all major cities of India.  

3) Adapting to change- Many businesses are going with the same age-old way of doing businesses, but Covid 19 taught them that adapting to change is the only key to success and fight against the pandemic. They adopt change and bring their business on digital platforms.

Example- Many local shops are not taking orders online and delivering door to door before the pandemic, but due to the crisis they started promoting and taking orders digitally, this adaption to change resulted in their higher business growth.

4) Higher reach with low cost-  In traditional advertising large amount of money was spent, without any surety of reaching the right audience, but digital platform helps in reaching thousands of potential customers and the right audience who are interested in your business with a limited budget.

Example- A small professional electrician is providing repair services. He started using social media for targeting audiences. Now he is reaching a large number of people as they can contact him through social media. This is how he reaches more customers and provides safe doorstep repairing services.

5)  Time is utilized wisely- By digital marketing businesses are using their time wisely by implementing the best strategies.

Example- There’s a Yoga institute providing regular yoga classes; during pandemics, they started online classes. They adopt digital marketing strategy at the right time and reach their potential customer who is looking to learn yoga during a pandemic.

6) Ample time to focus on Digital Marketing strategies- Before the pandemic, many businesses are not thinking about digital marketing, they even don’t have time to focus on it. But now they have more time to effectively set their business goals for digital marketing and growing their businesses to another level.

7) Generating more employments- Digital marketing not only helps business to grow, but it also created employment opportunities.

Example- There’s a big vegetable vendor, doing business traditionally. But due to the pandemic, he started promoting business digitally. So now he needs someone who can look after digital marketing and he also needs some people to deliver it, which created employment opportunities.